1664 Blanc steps into the world of fashion in its new campaign

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1664 Blanc steps into the world of fashion in its new campaign

French beer brand 1664 Blanc steps onto the runway with its latest campaign. The marketing drive uses visual assets to transform the beer bottle into fashion-inspired items. In one image the bottle is a puffer jacket, the next it is being shown imprinted into a makeup palette. Devised by creative agency Fold7, the out-of-home activations will be rolled out nationwide, running from 20 February to 30 March. Subscribe to Marketing Beat for free Sig…