US Edition2025 Advertising Agency Report - Basis Technologies
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2025 Advertising Agency Report - Basis Technologies
2025 is shaping up to be a critical year for advertising agencies. Agencies are experiencing a period of extraordinary transformation, caught between rising client expectations, mounting operational pressures, and revolutionary technological opportunities. To better understand the industry’s greatest obstacles and opportunities, we conducted a comprehensive survey of 100s of professionals at leading advertising agencies. The findings offer a win…
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