4 takeaways from AAOS 2025

4 takeaways from AAOS 2025

Stryker unveiled its updated Mako surgical robot and orthopedic companies expect procedure volumes to remain steady despite recession fears.

The Beguiling (SXSW 2025) review

By Simon Thompson Writer/director Ishkwaazhe Shane McSauby’s The Beguiling is a beautifully shot, fittingly tense, and concise short film that keeps you on the edge of your seat across its fifteen minute runtime. In a media landscape where short-form storytelling has become something of a lost art it is always refreshing to view something that gets its story and point across at the speed which it takes to make a sandwich. While The Beguiling is …

PR takeaways from SXSW 2025

The latest insights on AI, personalization and more. SXSW took over Austin, Texas, for its 38th year. Stars like Nicole Kidman, Matthew McConaughey and Cookie Monster all visited to promote new products; companies staged elaborate activations to grab attention, from free blowouts in a makeshift street salon and cutting-edge digital art and free Dubai chocolate. But inside, many of the panels geared toward PR and brand professionals focused not o…

2025, ever more immersive, ever more IA, and yet... almost too smooth. This edition of the SXSW festival could have been the scene of a dystopia live, but not: no revolt against the tech bros and their new Líder Máximo with an orange complexion, not even an allusion "to the name that must not be [...] The post SXSW 2025: Journalism at the time of the declining light first appeared on Meta-media