40 years selling Spain: from the Sun of Miró to slow travel

“Spain is not only visited, chosen, remembered, shared” “40 years ago, when the Turespaña brand was launched, Spain received 30 million foreign tourists and tourism accounted for 6% of GDP. Today it is 94 million and represents 12% of GDP. The tourism brand Spain is the one that generates the greatest wealth in our country,” said David Colomer, CEO of IPG Mediabrands Iberia and Italy, during the day “Turespaña 1985-2025: 40 years building the to…