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70-85% of IAP revenue in gaming apps is driven by the top 10% of paying players

Summary by Business of Apps
Beyond Borders: Mobile Gaming Insights for Global Growth, a new interactive report by Moloco, reveals that mobile gaming app marketers tend to overfocus on large and well-established markets. By investing in a limited number of countries, marketers may be missing out on hidden opportunities in non-traditional markets, the report suggests. Drawing on insights from thousands of mobile gaming apps, the report reveals where high-value users are loca…
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