99% of Millennials and 98% of Gen Z consult online notices prior to any purchase decision, according to a study - The Media Leader

A study published by Yext indicates that younger generations routinely consult online notices before making a decision, with only 1% of Millennials reporting never doing so. Yext indicates that 71% of the Z generation and 66% of Millennials systematically check notices before going to a store or restaurant. Generation X follows with 54%, while this trend decreases among Boomers (36%) and the Silencer generation (24%). According to the study, the…