A/B test tool shows Facebook constantly experimenting on consumers—and even its creators don't fully know how it works

A/B test tool shows Facebook constantly experimenting on consumers—and even its creators don't fully know how it works

Users of social media platforms like Facebook, Instagram and TikTok might think they're simply interacting with friends, family and followers, and seeing ads as they go. But according to research from the UBC Sauder School ...

The Evolution of Likes: From Approval to Addiction

The Origins of the “Like” Button: Just a Simple Click? Once upon a time (in 2009, to be precise), Facebook introduced the “Like” button, a small but mighty feature meant to make online interaction quicker and more engaging. Before that, platforms like Friendster and Digg had similar ways to upvote content, but Facebook took it mainstream. The idea was simple: Easy engagement – No need to type out a comment, just tap a button and move on. Popula…

Since its appearance, the "like" button on social networks has transformed the way we relate digitally. Instagram, Facebook, Twitter and TikTok have turned this gesture into an instant measure of social approval, generating deep psychological effects on users. Why do we care so much about receiving likes? What impact do they have on our self-esteem and behavior? To understand this, it is necessary to analyze the psychology behind this digital va…

Facebook is constantly experimenting on consumers — and even its creators don’t fully know how it works - Scientific Inquirer

Users of social media platforms like Facebook, Instagram and TikTok might think they’re simply interacting with friends, family and followers, and seeing ads as they go. But according to research from the UBC Sauder School of Business, they’re part of constant marketing experiments that are often impossible, even for the companies behind them, to fully comprehend. For the study, the researchers examined all known published, peer-reviewed studies…

University of British Columbia: Facebook is constantly experimenting on consumers — and even its creators don’t fully know how it works | ResearchBuzz: Firehose

University of British Columbia: Facebook is constantly experimenting on consumers — and even its creators don’t fully know how it works. “Users of social media platforms like Facebook, Instagram and TikTok might think they’re simply interacting with friends, family and followers, and seeing ads as they go. But according to research from the UBC Sauder School of Business, they’re part of constant marketing experiments that are often impossible, e…

Social Media Using You For Marketing Test Without Consent? Shocking Revelation Made By New Study

You think you’re in control when scrolling through your social media feeds, but think again. Social media platforms, like TikTok, Facebook, Instagram, X and many more have become testing grounds for constant marketing experiments, where users unknowingly participate in targeted campaigns, according to research from the UBC Sauder School of Business. Due to the algorithms ... Read more The post Social Media Using You For Marketing Test Without Co…