A humorous campaign to prevent forest fires - The North Coast

SOPFEU relies on humour to convince Quebecers to change their behaviour and thus hope to avoid the 350 forest fires of human origin that occur every year in the province. On April 22, on Earth Day, the Society for the Protection of Forests against Fire launched its new advertising offensive aimed at raising awareness of the population in the area of forest fire prevention. The organization focuses on humour by using the character of Carole, embo…

SOPFEU relies on humour to convince Quebecers to change their behaviour and thus hope to avoid the 350 forest fires of human origin that occur every year in the province. On April 22, on Earth Day, the Society for the Protection of Forests against Fire launched its new advertising offensive aimed at raising awareness of the population in the area of forest fire prevention. The organization focuses on humour by using the character of Carole, embo…

SOPFEU relies on humour to convince Quebecers to change their behaviour and thus hope to avoid the 350 forest fires of human origin that occur every year in the province. On April 22, on Earth Day, the Society for the Protection of Forests against Fire launched its new advertising offensive aimed at raising awareness of the population in the area of forest fire prevention. The organization focuses on humour by using the character of Carole, embo…