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A Planned Housing Project will create hundreds of new rental units at La Cumbre Plaza, sparks concerns for many locals

Summary by KEYT
SANTA BARBARA, Calif.—Professional Stylist Louis John has seen La Cumbre Plaza transform time and time again, but he says business has been tough. “La Cumbre Plaza, there's a lot of stores that are empty and it's hard to bring people here,” said the “Wardrobe Wizard.” That’s why Louis decided to take his styling business remote. Some are hopeful that a new housing project will liven up what they say is a ghost town. But they say it needs to come…

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KEYT broke the news in on Saturday, April 5, 2025.
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