The Mercedes Formula One team has signed a multi-year partnership with German sportswear brand Adidas starting with the 2025 season.
Mercedes, long rumored to be in discussions with Adidas, has now officially announced the collaboration. Adidas will replace Puma, which has been Mercedes' supplier in Formula One since 2012.
Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. T…

The Express Tribune

Pakistan

Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years

Puma previously partnered the once-dominant team, who finished fourth overall in seven-times world champion Hamilton’s last season before he moved to Ferrari.

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The Hindu

The Hindu Group

India

Adidas replaces Puma as Mercedes F1 partner post-Hamilton

(Reuters) -     German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era. Read full story

The Star Kuala Lumpur

Star Media Group

Malaysia

Motor racing-Adidas replaces Puma as Mercedes F1 partner post-Hamilton

Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

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ESPN

Hearst Communications

The Walt Disney Company

United States

Mercedes partner with Adidas in post-Hamilton era

T-shirts, polo shirts, jackets and more: The sporting goods manufacturer is now equipping the Mercedes team. And according to SZ information, from 2026 also the new Audi racing team.

T-Shirts, Polohemden, Jacken und mehr: Der Sportartikelhersteller rüstet ab sofort das Mercedes-Team aus. Und nach SZ-Informationen ab 2026 auch den neuen Audi-Rennstall.

Formel 1: Adidas wird offizieller Partner von Mercedes und Audi

Sueddeutsche Zeitung

Südwestdeutsche Medien Holding

Munich

Upper Bavaria

Bavaria

Germany

Formula 1: Adidas becomes official partner of Mercedes and Audi

In a press release, Adidas announces its historic entry into the world of Formula 1 in 2025 by partnering with the Mercedes team.

Dans un communiqué, Adidas annonce son entrée historique dans le monde de la Formule 1 dès 2025 en s’associant avec l’écurie Mercedes.

Formule 1 : Adidas débarque en s’associant avec Mercedes

Le Figaro

Dassault Group

Paris

Île-de-France

France

Formula 1: Adidas arrives by teaming up with Mercedes

Adidas arrives at F1 with Mercedes @MercedesAMGF1 The Formula 1 season will not only start 2025 with driver changes on the grid. For the first time in history,

Adidas llega a la F1 de la mano de Mercedes @MercedesAMGF1 La temporada de Fórmula 1 no solo empezará 2025 con cambios de pilotos en la parrilla. Por primera vez en la historia,

Adidas llega a la F1 de la mano de Mercedes

larepublica.co

Bogotá

Bogota

Colombia

Adidas reaches F1 from Mercedes's hand

Adidas comes to Formula 1 for the first time by signing a multi-year agreement with Mercedes AMG Petronas, eight times builders' champions.The three-stripe brand replaces Puma, who remained since 2012 and Tommy Hilfiger, joined Lewis Hamilton who will now run for Ferrari. Hamilton has been replaced on the team by 18-year-old Italian rookie Kimi Antonelli, who will be a partner of George Russell. Mercedes's clothing in recent years has also been …

Adidas llega por primera vez a la Fórmula 1 al firmar un acuerdo plurianual con Mercedes AMG Petronas, ocho veces campeones de constructores.La marca de las tres rayas sustituye a Puma, que permaneció desde 2012 y Tommy Hilfiger, unida a Lewis Hamilton que correrá ahora para Ferrari. Hamilton ha sido reemplazado en el equipo por el novato italiano de 18 años Kimi Antonelli, quien será compañero de George Russell.La indumentaria de Mercedes en lo…

Adidas arrancará en F1 con Mercedes

El Economista

Adidas will start in F1 with Mercedes

Adidas will be the new official supplier of the Mercedes-AMG Petronas Formula 1 team starting in 2025, replacing Puma. The agreement was announced this Monday (January 7, 2025). The German brand will provide clothing, footwear and accessories for pilots, mechanics, engineers and support staff. The contract also provides for the release of special collections during the championship. 
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A Adidas será a nova fornecedora oficial da equipe Mercedes-AMG Petronas na Fórmula 1 a partir de 2025, substituindo a Puma. O acordo foi anunciado nesta 2ª feira (7.jan.2025). A marca alemã fornecerá vestuário, calçados e acessórios para pilotos, mecânicos, engenheiros e equipe de apoio. O contrato também prevê o lançamento de coleções especiais durante o campeonato. 
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Adidas fecha acordo com a Mercedes para fornecer vestuário

Poder360

Adidas signs deal with Mercedes to supply apparel

The German sportswear giant announced a major new partnership with the eight-time champions.

Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years

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