Adidas Originals opens flagship store in Nairobi

Adidas Originals opens flagship store in Nairobi

The opening aims to connect with the local community while highlighting the brand’s dedication.

adidas Originals honours culture and craftsmanship with The Loomhood Collection - Campaign Middle East

adidas Originals, which won several awards for its Ravi X campaign, has partnered with local artisans from three cities – Dubai, Riyadh and Cairo – to introduce its limited-edition The Loomhood Collection through an experiential and digital campaign. Launching on April 21st across Dubai and Riyadh, and on April 24th in Cairo, The Loomhood Collection reimagines two […] The post adidas Originals honours culture and craftsmanship with The Loomhood …