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Adidas SPZL Reworks the Archive for Spring Summer 2025

Summary by designscene.net
© adidas Adidas SPZL steps into Spring Summer 2025 by reworking its archive through fresh silhouettes and curated apparel. Under the direction of longtime curator Gary Aspden, the label delivers a cinematic collection that reflects adidas’ past with a firm eye on the present. Shot by music photographer Kevin Cummins and brought to life through a short film directed by Nick Griffiths and produced by &SON, the campaign stars British actor James Ne…
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designscene.netdesignscene.net

Adidas SPZL Reworks the Archive for Spring Summer 2025

© adidas Adidas SPZL steps into Spring Summer 2025 by reworking its archive through fresh silhouettes and curated apparel. Under the direction of longtime curator Gary Aspden, the label delivers a cinematic collection that reflects adidas’ past with a firm eye on the present. Shot by music photographer Kevin Cummins and brought to life through a short film directed by Nick Griffiths and produced by &SON, the campaign stars British actor James Ne…

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Lower BlockLower Block

adidas SPZL SS 2025 Collection - Lower Block

adidas SPZL returns for Spring/Summer 2025 with a fresh collection that celebrates the brand’s cultural legacy while pushing archival designs into the future. Curated by Gary Aspden, this season’s collection showcases a refined mix of reimagined footwear silhouettes and apparel staples, embodying the essence of adidas’ past, present, and future. The collection is brought to life through a striking campaign featuring British actor and longtime ad…

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Lower Block broke the news in on Tuesday, March 25, 2025.
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