Publicis Group CEO says advertisers are pacing, not panicking

Publicis remains confident even as marketers’ tariff anxiety rises

The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts.

Publicis Group CEO says advertisers are pacing, not panicking

Publicis Group CEO says advertisers are investing but only where it counts amid macroeconomic uncertainty.

Marketers under pressure: How recession fears are shaping campaign strategy in 2025

Ask anyone in the industry and they’ll tell you – 2025 has started with a nervous energy. Budgets are tighter. Targets are tougher. And the demand to prove marketing value has never been louder. In a recent feature by Business Insider, senior marketers from leading global brands shared how they’re adapting to stay valuable in a shaky economy. What’s clear is that the “nice to have” phase of digital marketing is over. This year, it’s all about r…

CPG Brands Eye Success by Connecting Data Sets - The Food Institute

CPG brands are navigating economic challenges and tariff uncertainties by leveraging data-driven strategies to optimize marketing efforts.

In many places, there is quite great uncertainty in marketing. The upheavals in the world economy do not pass without a trace by advertising companies and agencies.

Advertisers cut back on heavy spending due to US tariff uncertainty, says Publicis – Sky News: The Latest News from the World

Unlock the Editor’s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Advertisers have cut back on large capital expenditure projects since the start of the year, according to the boss of Publicis, who warned that the US tariff war would heighten caution among the French agency’s […]