As talk of recession looms, smaller brands bet on the value of retail media — here's why

As talk of recession looms, smaller brands bet on the value of retail media — here's why

Despite tight budgets and looming recession fears, small brands ramp up investment in retail media networks to boost visibility.

SAG-AFTRA National Board Overwhelmingly Approves Commercials Contracts Deal

SAG-AFTRA’s National Board overwhelmingly approved 2025’s Commercials Contracts tentative agreements reached with the Joint Policy Committee April 12, meaning the agreements will now move on to the membership for ratification. The decision, made at the regularly scheduled, two-day, in-person assembly, yielded a deal valued at an increase of $218.4 million in new earnings and benefit […]

Advertising giants brace for tariff-induced cuts to ad spending

Advertising firms are bracing for a pullback in clients’ marketing expenditure, with the outlook for 2025 appearing increasingly muddled for the industry. Though companies like Paris-based Publicis Groupe SA and New York-headquartered Omnicom Group Inc. both recently dispelled the idea that tariff uncertainty had already squeezed clients’ marketing budgets, they did not dismiss the possibility of a bumpy road ahead. “Of course, many of our clien…

Advertising Giants Brace for Tariff-Induced Cuts to Ad Spending

Advertising firms are bracing for a pullback in clients’ marketing expenditure, with the outlook for 2025 appearing increasingly muddled for the industry.

Pressure on DEI Extends Beyond Broadcasting to Ad Agencies

As broadcasters' diversity, equity, and inclusion programs face mounting political and regulatory scrutiny, that effect has bled over to the advertising world, as two of the world’s largest agencies have moved to soften their public DEI commitments.

Some companies are already drawing up more modest budgets – Advertising is preparing to adapt