Can Klarna finally silence the Buy Now, Pay Later doubters?
- Klarna, co-founded in 2005 by Siemiatkowski, Adalberth, and Jacobsson, is preparing for its New York stock market debut.
- Klarna aimed to disrupt traditional banking with a user-friendly online payment experience, popularizing 'buy now, pay later'.
- Klarna offers various payment methods, including immediate payment, end-of-month deferral, and monthly installments for clothing and takeout.
- Klarna's valuation plummeted 85% in 2022 after a $46 billion valuation, and CEO Siemiatkowski called 2022 layoffs his toughest challenge.
- Siemiatkowski believes Klarna can reach Google's size, despite competition and market volatility as the IPO approaches.
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Nora, 22, on overcoming Klarna addiction – here's her solution
Buy now, pay later. Today, it is the standard proposition when buying online. Nora Löfvén, 22, in Kävlinge felt that invoices had become like an addiction and made it her New Year's resolution to put an end to the money-rolling.
·Stockholm, Sweden
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