Published 19 days ago • loading... • Updated 18 days ago

Wilson's release of Nike shoe, apparel collection shows growth and interest in women's sports

A'ja Wilson, a two-time WNBA champion, released her Nike signature shoe and apparel collection in Columbia, South Carolina, marking a significant moment for women's sports.
The collection, which reflects her 'girly, girly side', was developed over 10 months and will be available for purchase in the spring.
Wilson's shoe deal signifies the growth of women's sports, following Clark's record $28 million sponsorship contract for a women's basketball player.
The design includes personal touches, such as a replica of her tattoos, and aims to appeal to young women and people of color.

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Fast Company

A’ja Wilson debuts Nike signature shoe amid growing interest in women’s sports

A’ja Wilson has come to realize what is delayed is not always denied. The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina, where she helped lead the South Carolina Gamecocks to their first national championship in 2017 and had her college jersey retired on Sunday. The release of the predominantly pink shoe and appare…

18 days ago

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Vibe

Nike Debuts A’ja Wilson’s Signature Shoe, Social Media Reacts

Nike has unveiled A'ja Wilson's new sneaker, and the internet has a lot to say.

19 days ago

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Uproxx

A’ja Wilson And Nike Unveiled The First Looks At The A’One

Nike After nearly a year of teasing it out, we finally have our first images of the Nike A’One, the first signature sneaker for three-time WNBA MVP A’ja Wilson. Wilson and Nike have been designing and developing the A’One for the last two years, announcing it early in the 2024 WNBA season and later re-signing a six-year extension with Nike this past December. On Tuesday, fans got their first look at the sneaker and some of the apparel collection…

19 days ago

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