Alaska Airlines: Loyalty and premium investments paying off - The Points Guy

Alaska Airlines: Loyalty and premium investments paying off - The Points Guy

Alaska Airlines frequent flyers can look forward to the debut of the carrier’s new loyalty program this summer. The program is a key step in the Seattle-based airline’s merger with Hawaiian Airlines. The as-yet-unnamed program will combine and replace the separate Alaska Mileage Plan and Hawaiian HawaiianMiles programs. During a quarterly earnings call with investors Thursday, Alaska Airlines CEO Ben Minicucci described the new program as “anoth…