Albertsons integrates shoppable video ads into e-commerce site

With the introduction of on-site video, Crito offers a full-fledged suite of on-site advertising formats, combining video formats, display and sponsored products within a unified platform. This offer integrates "shoppable" video advertising formats directly into the digital showcases of Crito's retail partners.It allows brands and advertisers to combine storytelling and commercial sales, stimulating both affinity with brand and conversions.The p…

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors – including but not limited to wish lists.LG Ads found that 56% wish they could see store or brand inventory on their TV, effectively exten…

Albertsons Expands Retail Media Network with Shoppable Video Ads

New Partnership with Criteo Enhances Digital Shopping ExperienceAlbertsons Companies Inc. is taking its retail media capabilities to the next level by incorporating video functionality into its existing network, creating new opportunities for CPG brands to connect with consumers at the digital point of purchase.The supermarket giant is implementing Criteo Onsite Video solution to enable shoppable video advertisements from consumer packaged goods…

Albertsons integrates shoppable video ads into e-commerce site

Albertsons Companies Inc. is adding video functionality to its retail media network.