Amazon Abandons TikTok Clone Amid Social Commerce Shift

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Amazon Abandons TikTok Clone Amid Social Commerce Shift

The Death of Another Social Commerce Experiment In what appears to be a strategic pivot, Amazon has officially pulled the plug on “Inspire,” its ambitious attempt to replicate TikTok’s short-form video success within its mobile shopping ecosystem. This development, while not entirely surprising, signals a broader shift in how the e-commerce giant approaches social commerce integration.Market Timing and Missed Opportunities The timing of this shu…