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Amazon takes creative reins of James Bond, ending an era of family control of 007

  • Amazon MGM Studios has gained creative control of the James Bond film franchise, impacting its future direction and casting decisions, as reported on February 20 by Variety.
  • For over 63 years, the Bond films have been a significant part of global entertainment, with at least 20% of the world's population having seen them.
  • Barbara Broccoli noted that Amazon's leadership must respect the franchise, saying, 'James Bond is not just content.'
  • Mike Hopkins, head of Prime Video, expressed excitement about continuing 'this treasured heritage' for audiences worldwide.
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Forbes broke the news in United States on Thursday, February 20, 2025.
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