US EditionAmerican Eagle Takes Flight with New Affiliate Program to Boost Sales and Connect with Brand Fans
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American Eagle Takes Flight with New Affiliate Program to Boost Sales and Connect with Brand Fans
Strategic Move in Uncertain Retail ClimateIn a significant strategic pivot, American Eagle has launched its own affiliate program aimed at bolstering sales and deepening connections with brand enthusiasts. The denim retailer soft-launched the initiative in March and plans more aggressive marketing as we approach summer and the critical back-to-school shopping season, according to American Eagle CMO Craig Brommers.The program, branded as the “Liv…
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