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Three tech start-ups using AI to boost publisher ad revenue

Summary by Press Gazette
Most free-to-air publishers rely heavily on programmatic display advertising to fund their journalism. With AI-generated content flooding the internet, advertisers want to be assured that their messages are reaching real readers, rather than by bots on MFA (Made for Advertising) websites. Readers are savvier and expect more control over their online experiences, including the ads they see. For publishers, this means it’s time to rethink traditio…

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Press GazettePress Gazette

Three tech start-ups using AI to boost publisher ad revenue

Most free-to-air publishers rely heavily on programmatic display advertising to fund their journalism. With AI-generated content flooding the internet, advertisers want to be assured that their messages are reaching real readers, rather than by bots on MFA (Made for Advertising) websites. Readers are savvier and expect more control over their online experiences, including the ads they see. For publishers, this means it’s time to rethink traditio…

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DigidayDigiday

Amid uncertainty, ad tech mavens turn to startups

DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk breaks its M&A duck.

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Mobile Marketing ReadsMobile Marketing Reads

Report: DoubleVerify invests in FirstParty Capital amid ad tech shifts - Mobile Marketing Reads

Uncertainty continues to shape the ad tech landscape, driving established players to seek innovation through strategic investments. According to sources speaking to Digiday, ad verification leader DoubleVerify has reportedly invested $1 million in FirstParty Capital, a European venture capital firm specializing in early-stage ad tech startups. FirstParty Capital focuses on nurturing companies that enhance automation […] More The post Report: Dou…

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Digiday broke the news in on Wednesday, February 12, 2025.
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