Analyst: European women’s football rights undervalued

Where’s the Kit? The Ongoing Battle for Women’s Football Merchandise

As a broadcaster and long-time supporter of women’s football, I’ve seen the game grow in incredible ways. Stadiums are fuller, coverage is better, and the profile of our athletes is higher than ever. But there’s still a frustrating blind spot, one that our listeners, players, and even fellow pundits can’t stop talking about: why is it still so hard to get hold of women’s football merchandise?We recently welcomed Dr. Keith Parry to The Offside Ru…

Ampere predicts growth in European women's football media rights

Ampere Analysis has released its latest findings into European women’s leagues TV rights. With the sport growing in popularity across the continent, the company’s research shows women’s football leagues continue to be undervalued. Currently standing at around half of the value of the men’s game, Ampere predicts the value will increase when rights are next negotiated, as growth in fans, TV audiences and willingness to pay continue to trend upward…

Analyst: European women’s football rights undervalued

Analysis from Ampere has revealed that the European women’s football leagues continue to be undervalued, despite the growing popularity of the sport. With fans, TV audiences, and the willingness to pay for Europe’s women’s leagues increasing, their current rights valuation, which stands at approximately 0.5 per cent of the value of the men’s leagues, looks […]