Apple Reportedly Plans New Vision Pro Models, Prioritizes Meta Ray-Ban Glasses Rival

Apple Vision ‘Air’ will use titanium to weigh less and come in black, per leak

Leaks on the successor to Vision Pro continue emerging, with the latest offering key details on Apple’s plans for a lighter weight, fresh new visionOS device that could be called the Apple Vision Air. more…

Tim Cook Has a Strange Obsession

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with setbacks and risky bets that didn't pan out. As Bloomberg's Mark Gurman reported over the weekend, the tech giant is getting ready to launch not one, but two updated versions of its Vision Pro, a $3,499 mixed-reality headset that has seen sluggish sales and even given wearers black eyes. That's despite rumors circulating …

Apple plans cheaper Vision Pro as tariffs threaten costs

Apple’s Vision Pro ambitions just hit the reset button. Following the lukewarm commercial debut of its $3,500 mixed reality headset in February 2024, the company is retooling its strategy — and it's going cheaper, lighter, and (hopefully) more appealing to the masses. SEE ALSO: With iPadOS 19, Apple might once again try to make the iPad more like a Mac According to Bloomberg’s Mark Gurman, Apple is now all in on developing a more affordable ver…

Apple Reportedly Plans New Vision Pro Models, Prioritizes Meta Ray-Ban Glasses Rival

The Meta AI-style glasses would serve as a placeholder until Apple can deliver more advanced AR eyewear, a new report suggests.

Apple seems to be stepping up its efforts in the development of lightweight augmented reality glasses (ARs), according to a new report by Mark Gurman from Bloomberg. After the ambitious launch of the Vision Pro at €3,999, Apple could refocus its XR strategy (extended reality) towards a more accessible, lighter, and potentially general public product. According to the report, [...] The Apple article prepares its AR glasses: The next mobile revolu…

Apple "Vision Air" Headset Leaks Suggest Lightweight Titanium Parts & "Dark Blue" Exterior

Apple is reportedly working on two different new-gen Vision mixed reality headset models. As covered on TechPowerUp's news section earlier on in the week, one rumored "more budget-friendly" option could be a lightweight product. Yesterday, Kosutami (@Kosutami_Ito) posited that Apple engineers have realized a thinner design. According to inside information, weight reduction has been achieved through the fitting of select titanium parts—Kosutami h…