The Ben Stiller directed television show 'Severance' had an event in New York—and the internet got very, very excited about it.

Forbes

United States

‘Severance’ Pop-Up Sends The Internet Into A Meltdown

As viral marketing stunts go, there’s a somewhat meta feel to cramming the cast of Severance into a glass box at New York City’s Grand Central Station. Adam Scott, Patricia Arquette, Britt Lower, Zach Cherry, and Tramell Tillman were among those who brought the Lumon Industries office to life for a crowd of enraptured commuters. […]

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‘Severance’ Cast Bring Lumon Industries Office To Life In Glass Box At Grand Central Station

Stars Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman and Patricia Arquette all appeared at the New York City station on Tuesday, Jan. 14Atsushi Nishijima/Apple TV+ Adam Scott, Zach Cherry, John Turturro and Britt Lower in 'Severance'.Severance is sharing an exclusive peek into their severed office.The acclaimed Apple TV+ series deployed an unlikely marketing tactic ahead of its second season — which premieres on Friday, Jan. 17. The serie…

People

Meredith Corporation

Time Inc.

Warner Bros. Discovery

'Severance' Cast Draws Huge Crowd in Grand Central Station to Promote Season 2

Forbes family (publishers)

Lumon employees are taking a retreat into the outie world. It’s been a long time since we’ve seen Apple TV+’s hit thriller Severance back in the mainstream after its first season wrapped up three years ago. With the positive reviews for the latest season rolling in, fans are excited to dig deep into the minds of their favorite characters (both innie and outie). On the heels of the highly-anticipated season 2 premiere, the marketing team over at …

ComicBook.com

National Amusements

Michael Redstone

Severance Cast Promote Season 2 in One of the Strangest Ways

Photo Credit: Apple TV Plus Adam Scott and the other cast members of the upcoming Apple TV+ show Severance Season 2 recently surprised audiences at New York’s Grand Central station with a pop-up. Like its predecessor, the sophomore installment of the sci-fi psychological thriller series has also been directed by Ben Stiller. The cast of Severance Season 2 also includes Britt Lower, John Turturro, Patricia Arquette, Tramell Tillman, and many more…

ComingSoon.net

Severance Season 2's Adam Scott & Cast Shock Grand Central Station With Pop-up

New Yorkers got quite a surprise Tuesday when they saw a giant glass cube promoting the upcoming season of the AppleTV+ show "Severance," in the middle of Grand Central train station.Onlookers couldn't help but notice the giant glass pop-up space, which was decorated with various desks and cubicles identical to the popular streaming series.What was cool suddenly became AWESOME when the cast entered the cubicle and began a real-life portrayal of …

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'Severance' Takes Over NYC Via Giant Glass Cube

NEW YORK — Ben Stiller and the cast of “Severance” took over Grand Central Station Tuesday with a pop-up of the offices from the dystopian thriller.

New Hampshire Union Leader

New Hampshire

‘Severance’ cast stunt dominates NYC’s Grand Central Station

Commuters rushing through Grand Central Station on Tuesday were treated to a curious sight: A glass cube filled with actors in business casual, miming the mundane motions of office work. But, if you stopped for a minute—as many did—things looked a little off. The computers weren’t sleek Apple monitors but old-school data processors. And yes, one of those actors was Adam Scott, star of Apple’s hit sci-fi drama Severance, which returns for a much …

Time Magazine

Marc Benioff

The Genius of Severance's Grand Central Pop-Up

On Tuesday, N.Y.C.’s Grand Central Terminal was buzzing with rush hour commuters as well as Severance cast members and producer, Ben Stiller ahead of the highly-anticipated season 2 premiere that releases on January 17 on Apple TV+.
Cast members Adam Scott, Zach Cherry, Patricia Arquette, Britt Lower, and Tramell Tillman, took subway riders by surprise after being put on display inside a glass cube with workstations identical to the setups that …

The Express Tribune

Pakistan

'Severance' cast and crew stop by N.Y.C's Grand Central Terminal pop-up ahead of season 2

A marketing stunt for AppleTV+'s Severance Season 2 shook up New York City's Grand Central Station on Jan. 14. And I witnessed it in all its surreal glory.The pop-up began when a large glass box appeared in Grand Central's Vanderbilt Hall, containing a replica of the four-seated desk from Lumon's Macrodata Refinement department. Hired actors playing Lumon employees sat at their desks, doing Lumon things (by which I mean, sorting numbers while no…

‘Severance’ Pop-Up Sends The Internet Into A Meltdown

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