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Can Apple Stop Its Falling iPhone Sales?

  • Apple sold fewer iPhones in 2024, losing market share to Chinese rivals, according to Counterpoint Research data.
  • The iPhone's market share slipped to 18 percent in 2024, reflecting a 2 percent sales decline, while the global market grew 4 percent.
  • Apple's AI features, introduced with the iPhone 16 series, are unavailable in China due to challenges in securing local partnerships.
  • Despite struggles in China, Apple saw growth in emerging markets like Latin America, showcasing demand for premium devices.
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