US EditionAre Nigerian freelancers reaching a breaking point in the hustle culture? - Prime Progress NG
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Are Nigerian freelancers reaching a breaking point in the hustle culture? - Prime Progress NG
In Nigeria today, few words capture the zeitgeist like “hustle” and “gig.” They dominate social media and street conversations—symbols of ambition in a country grappling with soaring unemployment amidst a cost-of-living crisis. Side hustles have become more of a necessity than a choice. Across social media, it has become fashionable to boast about the hustle culture, with pictures bearing hashtags such as #hustlingforaliving and #Nightsareforgr…
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