As streaming prices continue to climb, some viewers are crawling back to cable

As streaming prices continue to climb, some viewers are crawling back to cable

A survey shows 22% of former cord-cutters have returned to cable, while nearly half of Americans have canceled at least one streaming service due to rising costs and platform overload. Streaming services have raised prices multiple times, making affordability a key issue. Streaming, once seen as the budget-friendly option, now costs the average American over $500 per year, prompting a reevaluation of its value compared to cable. Box office reven…

Streaming revenue sources are shifting

The transition away from traditional pay-TV is accelerating. In fact, traditional TV no longer dominates the video subscription market. By 2028, traditional pay TV’s share of video subscription revenues will decrease to just one-third. Meanwhile, digital pay-TV services, also known as virtual multichannel video programming distributors (vMVPDs), will increase their share from 13.2% in 2025 to 15.4% by 2028. These services, including YouTube TV, …