Data Shows Asian Americans Shaping Sports and Beauty Trends

Asian Americans take bigger share of sports viewership, Nielsen says

Asian Americans are taking a bigger share of live sports viewership, according to a recent report from Nielsen.

Data Shows Asian Americans Shaping Sports and Beauty Trends

Nielsen report indicates that streaming has dominated 53% of Asian Americans’ total TV time

Report: AANHPI consumers reshaping sports and digital media trends

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, […]

AANHPI Consumers Are Redefining Beauty Trends: NielsenIQ Report Analysis

AANHPI consumers are reshaping the global beauty industry, driving trends like K-beauty and Ayurvedic practices while significantly influencing spending habits and digital engagement.

Report reveals digital, sports, and beauty trends driven by Asian American consumers

New Delhi: Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest 2025 report, ‘Breakthrough ROI: Investing in Asian American audiences and media’. AANHPI adults are more digitally connected, spending 9 hours and 6 minutes a week logged on to their computers, almost an hour more than all US adults. Since January 202…

Nielsen: Asian American Audiences Reshaping Sports

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are the catalysts for significant shifts in sports engagement, digital commerce, beauty trends, according to a new report. Nielsen’s latest 2025 report, titled “Breakthrough ROI: Investing in Asian American audiences and…