ASW Conversations: Branding and connections, with Susanne Morello

ASW Conversations: Branding and connections, with Susanne Morello

What’s it like to be a marketer in the automotive aftermarket these days? In the latest episode of Auto Service World Conversations, we chat with Susanne Morello, senior vice president of marketing for Toronto-based parts manufacturer Mevotech. Morello joined Mevotech in the summer of 2024 and quickly learned how vast the industry is a few months later when she attended her first AAPEX show in Las Vegas. It’s been a quick learning curve to get a…