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Australia Post to trial in-store retail screen network

Summary by Parcel and Postal Technology International
Australia Post has partnered with Reo, powered by oOh!media, to trial its first in-store screen retail media network across 60 Victorian locations, enabling advertisers to engage customers at pivotal moments such as sending or collecting a parcel, or when using other Australia Post services. According to Reo, its retail media solution including hardware, software and services will enable Australia Post to launch its in-store network quickly and …
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Parcel and Postal Technology International broke the news in on Monday, February 17, 2025.
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