Microsoft at 50: how adaptability under Nadella is paying off
- In spring 1975, Bill Gates and Paul Allen launched Microsoft, a software company in Albuquerque, aiming to put a computer on every desk.
- Gates and Allen bet on software driving the computing revolution while most tech companies focused on hardware.
- Microsoft transformed multiple times, from a BASIC vendor to an operating system leader, navigating technological shifts and occasionally disrupting its own products.
- Steve Ballmer stated, "it’s got to be the move to the cloud," recognizing its ascendance, but also acknowledged missing the mobile revolution.
- Under Satya Nadella, Microsoft transformed into a cloud-first company, increasing its value more than tenfold and now worth almost $3 trillion.
16 Articles
16 Articles


50 years of Microsoft: "Developers, Developers, Developers" – and some clean-ups
A bluff with PC-DOS helped rise to the largest software company under Gates and Ballmer. Nebula contracts slowed down the competition, the mobile revolution became sleepy
Microsoft has adapted to change for 50 years. What's next?
In the spring of 1975, a college dropout and his childhood friend launched a tiny software company in Albuquerque with a singular mission: put a computer on every desk and in every home. Five decades later, Microsoft stands as a survivor of tech’s brutal evolutionary cycles, transforming from a scrappy BASIC…Read more...
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