Backlinks – Importance in SEO Strategy

The importance of backlinks and how to build them effectively

Backlinks are a fundamental aspect of search engine optimization (SEO) that play a critical role in determining a website’s ranking on search engines like Google. Simply put, a backlink is a link from one website to another, and search engines use them as a way of measuring a site's authority and credibility. The more high-quality The more high-quality backlinks a site has, the more likely it is to rank higher in search engine results. Backlinks

Casino and Gambling Backlinks: Ranking a Casino Site as an SEO Manager in 2025

Everyone in the SEO space is saying: “AI will disrupt search.”“SEO is dead.” I disagree. I’ve been working with casino brands for nearly a decade. I’ve helped clients rank gambling sites, drive thousands of players, and generate millions in revenue through SEO. One of the brands I worked with got acquired for over $35 million. Why Backlinks Still Rule in 2025 AI models rely on high-authority sources to generate responses. Let’s test this: I aske…

Backlinks – Importance in SEO Strategy

A key component in a comprehensive off-page SEO strategy includes backlinking. A backlink is a link from another website to a page on your website. Backlinks are a key ranking factor for search engines like Google and Bing. The more ‘quality’ backlinks you have is a contributing factor to increasing your Google page ranking algorithm. Google’s page ranking algorithm accounts for backlinks as one of their criteria for ranking because it’s a sign …

Why Digital PR Backlinks are Crucial for Topical Authority

Achieving strong topical authority in your niche is a powerful SEO position to hold, but it takes a lot of work to get there.  Topical authority refers to the amount of expertise and credibility your website has on a particular subject, at least according to Google’s algorithm. Earning it requires that you publish consistent, high-quality content that embodies the E-E-A-T quality rater system.  Besides that, you also need to boost your website’s…