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Bae Juice expands into energy drink category

Summary by Inside FMCG
Australian beverage maker Bae Juice has launched its first caffeinated juice range, Bae Juice Energy.  The range features Korean pear juice, green tea extract (a natural caffeine source), and Vitamin C for immune support and all-day energy.  “This isn’t just another energy drink. It’s the first of its kind in Australia – and the cleanest option on the shelf,” said Bae Juice co-founder Tim O’Sullivan. “We saw a gap for a functional, easy-drinking…
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Inside FMCG broke the news in on Thursday, April 24, 2025.
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