Balenciaga, Karl Lagerfeld, Bulgari, Dior Fashion are just a few names present in the region, but they still do not have monobrand stores in Romania, while Saint Laurent, Celine or Hermes have already bet on the local market.

The expansion of hotels affiliated with international chains, especially four- and five-star ones, and the increase in the number of tourists along with their budget for traveling in Romania support and will support an acceleration of luxury brands on the local market, believes Raluca Zlate, senior consultant retail agency, Cushman & Wakefield Echinox.