7 Articles
7 Articles
M&S customer data 'failings' trigger Sparks investment - DecisionMarketing
Marks & Spencer is investing “well north of £200m” in a tech upgrade to put the Sparks loyalty scheme at the core of its operations, after admitting that, despite running the scheme for a decade, “today, customer data is not very powerful for us, but tomorrow it’ll be the way we talk to people”. That is according to chair Archie Norman, who was speaking at the Retail Technology Show and maintained: “We don’t want to be left behind.” The Sparks p…
Bank of Maharashtra and Customer Capital Launch Loyalty Travel Platform for its Cardholders
A seamless and rewarding travel booking experience now available through the Bank of Maharashtra card website and app. Mumbai (Maharashtra) [India], April 1: Customer Capital, a company specializing in captive commerce loyalty solutions and Bank of Maharashtra announced a partnership to introduce an exclusive travel platform and loyalty rewards for Bank of Maharashtra cardholders. This […] The post Bank of Maharashtra and Customer Capital Launch…
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