"Be obvious and explicit": Four branding basics you need to stand out from the crowd

"Be obvious and explicit": Four branding basics you need to stand out from the crowd

In this piece, small-business marketing consultant Michael Kava breaks down the four branding essentials you need to stand out from competition. Too many businesses try to be everything to everyone and in the process, they become nothing to anyone. The key to standing out? Be obvious and explicit. The more obvious you are about who you serve, where you operate, what you offer and why you’re the expert, the stronger your positioning will be. Here…