Beauty Brands Refine Paid Social Media Advertising To Maximize Precision And Community Growth

L’Oréal China to bolster consumer-centric approach, invest in emerging C-beauty brands

L’Oréal China says it will maintain its consumer-centric approach to build on its gains in the market, while continuing to make strategic investments to foster growth.

B2B: It’s paid social’s time to shine Immediate Future

Paid social media is taking off across all social channels – so for B2B marketers, who see organic social as the go-to – how can they combat the challenges of organic suppression? And how best can paid be tackled to ensure the best budget spend? The post B2B: It’s paid social’s time to shine first appeared on Immediate Future.

Beauty Brands Refine Paid Social Media Advertising To Maximize Precision And Community Growth

Over the last year or so, we’ve heard from many emerging beauty brands that they’ve turned off or significantly cut back on paid social media advertising. To find out more about paid social media ad strategies, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked ... The post Beauty Brands Refine Paid Social Media Advertising To Maximize Precision And Community Growth appeared first on Beauty Independe…