US EditionBeauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC
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Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC
Noticing consumer packaged goods brands increasingly playing with high-production content, Tower 28 director of marketing Alex Kalatzis decided it would be a good idea for a campaign promoting the latest product launch, GetSet Matte Powder Blush. GetSet™ Matte Powder Blush She says, “It was something that I thought could be fun for us ... The post Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC appeared first…
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