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'Fyre Festival' brand is up for sale after second attempt at infamous event fails

  • Billy McFarland announced on April 23 he will sell the entire Fyre Festival brand.
  • This decision followed the indefinite postponement of Fyre Fest 2 last week on April 16.
  • Fyre Fest 2 encountered location issues in Mexico after local officials denied involvement.
  • McFarland stated, "sell the FYRE Festival brand," seeking a new operator.
  • He believes stepping back lets a new team independently realize the brand's vision.
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TMZ broke the news in Los Angeles, United States on Wednesday, April 23, 2025.
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