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Blogging on the ‘Little Red Book’

Summary by Made in China Journal
About 20 minutes into our conversation, Jiao paused as though gathering her thoughts. ‘Actually, the timing of this interview is coincidental,’ she said, ‘I’m planning to resign this week and blog full-time.’ She quickly added: ‘But this is my choice. Compared with my current job, I have more freedom as a mum blogger on Xiaohongshu.’ The notion of ‘freedom’ (自由 ziyou) was a recurring theme among the mum bloggers interviewed, often serving as a k…
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