US EditionBODYARMOR bows new look and new campaign - Brand Innovators
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BODYARMOR bows new look and new campaign - Brand Innovators
BODYARMOR sports drink is heading into spring with a new look and a new campaign that highlights the brand’s DNA as being bold, authentic and unapologetically real. The campaign, using the tagline “Choose Better,” features athletes Connor McDavid, Sabrina Ionescu, Joe Burrow and CeeDee Lamb, and highlights their drive to challenge the status quo to become better every day. The brand refresh also includes a new visual identity that includes a mo…
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