US EditionBoston's new National Women's Soccer League team announces name change
- On March 26, 2025, Boston's National Women's Soccer League expansion team announced it would be known as Boston Legacy Football Club, marking the team's second attempt at choosing a name.
- The name change was prompted by a marketing flop and sharp criticism following the unveiling of the initial name, BOS Nation FC, which is an anagram for Bostonian.
- After a disastrous rollout of the "Too Many Balls" marketing campaign in October, which was considered offensive by some, the team collected hundreds of name suggestions and conducted a quantitative analysis of fan feedback through a survey of 1,500 fans and brand professionals, creating a shortlist of 14 names.
- Jennifer Epstein, the controlling owner, stated the club ultimately settled on Boston Legacy FC to reflect a city that breathes competition, passion, and pride, while also paying tribute to those who paved the way, and to the gamechangers who helped build previous women's professional teams in Boston.
- Boston Legacy FC, set to kick off its inaugural season in 2026, aims to renovate White Stadium and share it with Boston Public Schools sports teams, but the $200 million project has faced scrutiny and a trial due to concerns about privatizing public land, though a judge denied the plaintiffs' first lawsuit in March 2024.
26 Articles
26 Articles
NWSL Team Rebrands After Everyone Hated Its Name And Campaign About 'Balls'
The new Boston expansion team that's coming to the National Women's Soccer League hasn't even played a match yet, and already it has got quite a wild history.You may recall that last fall, the team announced its name, and that's where the problems began.The organization unveiled the name Bos Nation FC, which, let's be real here, is an atrocious name.SIGN UP for The Daily OutKick. New Look, Same Attitude.But somehow, the team managed to overshado…
Boston's NWSL team announces new name after previous attempt was a major fumble
Nearly half a year after the team's disastrous first rollout, the National Women's Soccer League team in Boston has a new name and a new legacy.Boston Legacy FC is the new official name of Boston's upcoming NWSL team, and this time, it was announced without any transphobia. — (@) "It's a great day to start a new legacy. To write a new chapter and build something bigger than ourselves," an X post about the new team name reads."As one of the newes…
Boston Herald
NWSL expansion team rebrands as the Boston Legacy after shedding previous name
By ANNE M. PETERSON After having to apologize for its first team name reveal, the expansion National Women’s Soccer League team in Boston has a new moniker: Boston Legacy FC. The name unveiled Wednesday replaces BOS Nation, which was announced last October with a widely criticized marketing campaign, “Too Many Balls,” which some considered offensive. A day later, the team apologized, saying it “missed the mark” with an attempt to “create a bold …
From The Group That Brought You BOS Nation, It's An Even Worse Team Name
Starting a new team in an organized sports league is hard, and that's after you round up the money to bribe all the other rich people that you’ll need to join the group. There is also the vital matter of the team nickname, which is how and why we have arrived at the Boston Lega . . . Leg . . . Llllll . . . nope. Can't do it. Don't even want to try. It's not worth taking seriously on any level, with all due respect to the people who delivered it.…
Coverage Details
Bias Distribution
- 53% of the sources lean Left
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
