US EditionBrand Fandom: Who's Swayed Most By Celebs/Influencers?
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Brand Fandom: Who's Swayed Most By Celebs/Influencers?
Celebrity and influencer endorsements have been an advertising staple for years, but in today’s world of nonstop content and a constant barrage of marketing messages, do they still work? MarketCast surveyed over 10,000 U.S. adults for its annual Brand Fandom report to find out what drives brand loyalty, including a look at how much celebrities and influencers move the needle for purchase decisions.Notably, 71% of people who are aware of a specif…
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