US EditionBranding as a System, Not a Campaign: Evolving Legal Identities for the Digital Age – PRINT Magazine
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Branding as a System, Not a Campaign: Evolving Legal Identities for the Digital Age – PRINT Magazine
Law firms often approach branding as a series of discrete projects—a new logo, a website redesign, or a campaign to launch a practice group. Yet, this piecemeal approach has become increasingly inadequate as the legal landscape undergoes seismic shifts driven by digital transformation, changing client expectations, and market consolidation. The firms that will define the next era of legal marketing aren’t treating brand as a visual refresh or a …
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