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Brands can now measure the impact of their influencer marketing campaigns with a new carbon footprint calculator from Kolsquare. - Business in the News

Summary by Business in the News

The hidden environmental cost of influencer marketing is staggering: a single influencer with 3M followers produces 1.072 tonnes of CO₂e per year—equivalent to 481 Paris-New York flights. With the EU pushing for increased corporate sustainability, brands can no longer afford to ignore their digital carbon footprint. Thanks to Kolsquare’s new open-source carbon footprint calculator, made in partnership with climate analytics specialists SAMI, th…

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Business in the News

Brands can now measure the impact of their influencer marketing campaigns with a new carbon footprint calculator from Kolsquare. - Business in the News

The hidden environmental cost of influencer marketing is staggering: a single influencer with 3M followers produces 1.072 tonnes of CO₂e per year—equivalent to 481 Paris-New York flights. With the EU pushing for increased corporate sustainability, brands can no longer afford to ignore their digital carbon footprint. Thanks to Kolsquare’s new open-source carbon footprint calculator, made in partnership with climate analytics specialists SAMI, th…

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Business in the News broke the news in 9 days ago on Friday, February 14, 2025.

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