US EditionBrands Still Have a Role to Play in the Sustainability Battle
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Brands Still Have a Role to Play in the Sustainability Battle
Caught up in a turbulent world, Irish consumers are determined to still achieve Net Zero by 2050, with government and brands setting out on a sustainability quest with consumers and helping them navigate this space, writes Derek Bell, associate director, RED C. In J.R.R. Tolkien’s epic book The Fellowship of the Ring, young hobbit Frodo is tasked with the role of ring bearer and returning the One Ring to the evil land of Mordor to destroy it,…
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