Brands tap into digital budgets to boost DOOH spend - DecisionMarketing

Brands tap into digital budgets to boost DOOH spend - DecisionMarketing

Nearly all (95%) omnichannel advertisers plan to maintain or increase digital out of home spend in the next 12 months, with increases driven by bigger budgets, data-driven performance, expanded and better-quality inventory, and improved measurement. So says the “DPAA UK Omnichannel Decision Makers Study” – sponsored by Alight Media and conducted by research firm Advertising Perceptions – which reveals that, 93% believe that integrating DOOH with…