Brands target AI chatbots as users switch from Google search

Brands target AI chatbots as users switch from Google search

Ad agencies adopt new strategies to ensure clients appear in results produced by OpenAI’s ChatGPT and Anthropic’s Claude

AI promises efficiency and personalization for shoppers

By Andrea LeighIf you’ve ever searched Crest Toothpaste on Amazon and found yourself doom-scrolling through the 819 search results, you already know: Search-based shopping is broken. The digital shelf has become cluttered, chaotic and, frankly, exhausting. As Scott Galloway once observed at Emerson Industry Day, “Choice is a tax.”Andrea LeighWhen shopping gets hard, shoppers find workarounds. According to eMarketer, 46% of Generation Z and 35% o…

How to Rank in AI Search Engines: The Definitive Guide for 2025 #MarketingTips #GoogleAdwords

The search landscape has undergone a profound transformation with the integration of artificial intelligence into search engines and knowledge discovery tools. For businesses in Northern Ireland and beyond, achieving visibility in AI-powered search results has become as crucial as traditional search engine rankings. This comprehensive guide explores the strategies, techniques, and best practices for optimising your digital presence for AI search…

Brands target AI chatbots as users switch from Google search – Sky News: The Latest News from the World

Stay informed with free updates Simply sign up to the Artificial intelligence myFT Digest — delivered directly to your inbox. Advertising groups and tech start-ups have been racing to find ways to help brands boost their likelihood of surfacing in results from artificial intelligence chatbots, marking a new era of “search engine optimisation”. Companies such […]