US EditionBrazilian butt lift ads banned by regulator
- The Advertising Standards Authority has banned several ads for liquid Brazilian Butt Lifts that 'irresponsibly pressured' women and 'trivialized the risks involved.'
- Bonnie-Louise Cooper, a survivor of a liquid BBL, welcomed the ban and emphasized that 'more must be done before someone else dies.'
- About 83% of British voters believe that cosmetic surgery should only be performed by trained surgeons registered with the General Medical Council.
- The ASA found that the ads exploited women's insecurities about their bodies and created undue urgency to book the procedures, which are high-risk and unregulated.
17 Articles
17 Articles
UK’s advert watchdog bans publicity on Brazilian style Miss Bumbum culture competition
UK’s Advertising Standards Authority, ASA, watchdog has banned adverts from six companies selling liquid Brazilian butt lifts (BBLs), for trivializing the risks and exploiting women's insecurities around body image, reports BBC.
Botched Brazilian butt lift surgery victim welcomes ban on dodgy BBL and cosmetic ads - The Mirror
A mum who nearly died after having a Brazilian Butt Lift (BBL) in the UK has welcomed a ban on dodgy cosmetic surgery ads that exploit women, but warned that "more must be done"
What’s Really Behind the UK Ban on Brazilian Butt Lift Ads? - Focus on Travel News
Brazilian butt lift ads are under fire in the UK as regulators move to ban promotional content that trivializes risks and exploits body image insecurities. The Advertising Standards Authority (ASA) has taken action against six […]
Six Brazilian butt lift ads get slapped down by regulator - DecisionMarketing
Six cosmetic procedure providers have been spanked by the ad watchdog for pressuring customers, exploiting women’s insecurities or trivialising medical risks following a probe into the advertising of liquid Brazilian butt lifts (BBLs). The move forms part of a wider piece of work on ads for liquid BBLs identified for investigation following intelligence gathering by the watchdog’s Active Ad Monitoring system, which uses AI to proactively search …
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